Theories of Pictorial Representation from His Book The Image and the Eye Further studies in the psychology of pictorial representation
Professor Sir Ernst Gombrich was born in Viena in 1909 and died in London in November 2001, aged 92. His parents were an assimilated bourgeois of Jewish origin who were part of a sophisticated society. His father was a lawyer and his mother was a distinguished pianist who graduated from the Vienna Conservatoire with the School's Medal of Distinction. Throughout his life Gombrich maintained a deep love and knowledge of classical music.
He studied at the Second Institute of Art History at the University of Vienna. He then worked as a Research Assistant and collaborator with the museum curator and Freudian analyst Ernst Kris. He joined the Warburg Institute in London as a Research Assistant in 1936. 
During World War 2 the BBC employed him as a Radio Monitor of German radio broadcasts. Gombrich was the one who broke the news to Churchill about the death of Hitler. After the war he rejoined the Warburg Institute eventually becoming its Director in 1959. He became a naturalized British citizen in 1947 and spent most of his working life in the United Kingdom. Ernst was knighted for his remarkable achievements in 1972, and appointed of numerous additional honors, including Goethe Prize 1994.
He was the author of many works of cultural and art history, including tree measure publications, which, I believe, are worth mentioning:
The first significant book by Ernst Gombrich was The Story of Art, published in 1950. It is one of the most famous and popular books on art ever published, reveals the whole subject of art history introduction, from the earliest cave paintings to the experimental art of today. I personally consider this book as a ‘bible’ for art historian. Millions of people were able to plunge into the world of art by reading copies of it on their native language as it has been translated into more than 30 languages.  Professor Gombrich, combining knowledge, wisdom and using his insight into the psychology of the visual arts, wrote conversational history of art. The Story of Art is continuous weaving narrative of changing of traditions in which each work refers to the past and points to the future.
The significant book Art and Illusion was published in 1956. It is a predecessor and influential for the much later publication The Image and the Eye, which in titled by the author as Further Studies in the Psychology of Pictorial. Art and Illusion is a classic study of image making, which described scientific approach on humanities subject. Gombrich seeks the reason of style and explores our reaction on it. There is no easy answer, and Professor Gombrich's wide-ranging exploration of the history and psychology of pictorial representation leads him into countless crucial areas including visual perception. Gombrich makes a powerful case against what Ruskin called the ‘innocence of the eye’, insisting that perception is not given but a learned practice, but involves an active construction of the world.  Art and Illusion introduced the ideas of 'schemata', 'making and matching', 'correction' and 'trial and error'.
In Gombrich's view, the artist compares what he has drawn or painted with what he is trying to paint, and by an interpretation gradually corrects the painting to look more like what he is seeing. Author claims that all perception is a biological process and there is even ‘a continuity between the perception of science and the method used by organisms in finding their way through the world’.  Gombrich says: ‘The greater the biological relevance an object has to us, the more will we be attuned to its recognition – and more tolerant will therefore be our standards of formal correspondence.’
The 9th chapter of this book, The Analysis of Vision in Art is concluded with the idea that we scan flat pigments on the painting in consistent reading where illusion takes over. ‘Not because the world really looks like a flat picture, but because some flat pictures really look like the worlds.'  Therefore, Gombrich stressed on the power of interpretation saying that long before experimental psychology was ever thought of, the artist found that the elements of the visual experience could be manipulated and managed to the point of illusion... (Press link below Read More)
Valentin Serov (1865–1911)